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From First Contact to Contract: How Startups Can Work with Enterprise Companies
Establish credibility and rapport with enterprise companies, understand shared values, and prioritize value proposition to secure investment and partnerships from corporations.
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When reaching out to an enterprise company, you must establish credibility and rapport before they invest time in discussing your solution.
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Understanding the shared values that drive business relationships between founders and corporate executives can facilitate stronger ties.
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Corporations prioritize value proposition and need to be convinced of a startups ability to deliver it before moving forward.
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Pilots and proof-of-concepts can serve as valuable feedback for startups to adjust and scale their offerings.