Fueling the New Age of B2B GTM with AI and Automation

Fuel the new age of B2B GTM with AI and automation, and discover how founders can drive growth and revenue by embracing new technologies and strategies.

Key takeaways
  • Industry is undergoing a massive transformation with AI and automation, and companies need to adapt to the new age of B2B GTM.
  • For founders, fueling the new age of B2B GTM requires embracing AI and automation, and being open to exploring new technologies like generative AI.
  • Conversational marketing is a crucial aspect of this transformation, and companies need to focus on delivering the right conversation at the right time at scale.
  • AI has been a part of Drift’s journey from early on, and it has helped the company deliver massive personalization and hyper-personalization.
  • Implementing AI requires a mindset shift, and companies need to be willing to adapt to new technologies and strategies.
  • Founders need to think about their product roadmap, customer journey, and company vision when implementing AI.
  • AI is not just about technology; it’s about culture, strategy, and people.
  • Companies need to have the right motivation and understand how to do things to create a successful AI implementation.
  • Startups should invest in building a strong team and focus on their customers’ needs when implementing AI.
  • AI adoption has created a dynamic, and companies need to regularly update their strategies and tactics to stay ahead.
  • The future of B2B GTM is about using AI to drive engagement, conversion, and retention.
  • Start exercising AI implementation in a test environment before moving it to production.
  • AI-powered sales, marketing, and customer service can help companies achieve growth and revenue like never before.
  • For founders, it’s essential to be open to exploring new technologies and adapting to changes in the market.
  • Building a strong team and having the right people on board is crucial for a successful AI implementation.
  • AI adoption is expected to accelerate growth and create new opportunities for companies.
  • Startups should focus on building a strong team and experimenting with AI technologies to stay ahead of the competition.
  • AI implementation requires a clear understanding of customer needs and preferences.
  • The future of B2B GTM is not about being a purist but about experimenting and trying new things.