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The Psychology of UX • Fabio Pereira • GOTO 2023
Discover the psychology of UX and how digital nudges can influence our decisions. Learn how to harness the power of nudges for good, while being mindful of biases, emotions, and transparency.
- We are biased and make irrational decisions, often unconsciously.
- Nudges are small, powerful interventions that can influence our decisions.
- Digital nudges are used in many areas, including personalization, default options, and gamification.
- Biases are predictable and can be used to make better decisions.
- We make mistakes when we don’t critically think about our decisions.
- UX designers have the power to influence people’s decisions through design.
- Defaults are important, as they can affect our behavior.
- Nudges can be used for good or bad, and it’s important to be mindful of their impact.
- We need to be aware of our biases and the biases of others.
- Nudges can be used to simplify decision-making and reduce friction.
- UX designers should be mindful of the biases and emotions of their users.
- Digital nudges can be used to make decisions easier and more efficient.
- Biases can be used to make better decisions, but only if we are aware of them.
- We need to be more conscious of our defaults and the impact they have on our behavior.
- Nudges can be used to influence people’s decisions, but it’s important to be transparent about the motivations behind them.
- We need to be more aware of the biases and emotions of others.
- Nudges can be used to make decisions easier and more efficient, but it’s important to be mindful of their impact.
- Biases can be used to make better decisions, but only if we are aware of them.
- We need to be more conscious of our defaults and the impact they have on our behavior.