From AI Skeptic to Advocate and How it Informed Tines’ Product Roadmap

Discover how Tines CEO Owen Pendlebury evolved from AI skeptic to advocate, and how this journey shaped the company's approach to integrating AI into workflow automation.

Key takeaways
  • Initially an AI skeptic, Owen changed his perspective after seeing real customer value and workflow improvements enabled by LLMs and Gen AI

  • Founded Tines to automate repetitive cybersecurity tasks after 15 years of industry experience at companies like DocuSign

  • Successfully grew through founder-led sales to reach tens of millions in ARR, raising $115M total funding

  • Key to success was deep customer empathy and understanding of problems from firsthand experience as practitioners

  • Company focuses on secure, private LLM capabilities that connect to real-time data and allow workflow automation

  • Current AI/LLM technology has been underwhelming in terms of economic impact but shows promise for increasing developer productivity

  • Prioritizes building features that add clear customer value rather than chasing AI capabilities for marketing purposes

  • Bootstrapped initially and maintained capital efficiency, only raising opportunistic funding rounds

  • Growth enabled by strong customer advocacy and references rather than traditional sales approaches

  • Maintains work-life balance through daily habits like walking, running and dedicated family time despite CEO responsibilities